A Consumer campaign is for life – not just for Christmas
A launch campaign isn’t just for Christmas. You have a full calendar year to get press for your consumer tech device.
Understanding gadgets inside and out
Understanding your gadget inside and out is the job of any top Consumer Tech PR person.
The Bitcoin baby hedges on a bright future for Crypto
When Izabella was born, I wanted to place an advertisement in the Times. Could I turn it into more of a PR stunt?
A beginner's overview of Web3
Web3 is a young and evolving ecosystem. In the last year alone, there has been a considerable surge in the interest in cryptocurrency.
Can the blockchain solves its energy problem
Without a solution to its energy problem, will blockchain struggle in a world that is concerned about how its resources are used?